“Nancy” sells home furnishings online and needed to boost sales to keep up with the competition. After auditing her online presence, we decided to take a two-pronged approach using Search Engine Optimization and Google and Bing Ads to boost her business online. The results speak for themselves.
168% Increase in Sales
How Did We Do It?
I started with an aggressive SEO campaign to make sure she was ranking high for the most popular keywords associated with her industry. She now dominates the organic rankings when you search for dozens of keywords related to the products she sells.
After we shored up the SEO, I focused on a highly-optimized Google AdWords campaign along with Facebook Ads. We started with Text Ads, but quickly moved into Shopping Ads and Dynamic Remarketing. Here’s how we optimized her campaign:
- Text Ads – I only focused on the top performing products and cut the fat on all the rest to reduce wasted spend.
- Shopping Ads – This is the bread and butter of the campaign. I optimized her Shopping Ads so she shows up at the top of Google when someone searches for her products. She gets dozens of sales every month from these ads.
- Dynamic Remarketing – I set up her account so that whenever a potential customer looks at a product but does not buy it, an ad for that specific product follows that customer around the Internet, showing up on some of the web’s highest trafficked sites like FoxNews.com, Yahoo.com and more.
- Facebook Ads – We used Dynamic Remarketing for Facebook as well. So when a user views a product on Nancy’s website, but does not purchase it, they will see an ad for that product on Facebook right away.
Now, when a user searches for products in Nancy’s niche, she is all over the place on the search engine results pages. Users can’t help but click on her site since she ranks #1 organically for many keywords and her ads all over the page as well.